Ultimate Guide to Google AdWords by Perry Marshall Paperback Best SEO Book NEW

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2014
Subject: Computers & Technology Language: English
Country/Region of Manufacture: United States Format: Paperback
Special Attributes: Paperback ISBN:

9781599185422

Ultimate Guide to Google AdWords by Perry Marshall Paperback Best SEO Book NEW

Product Details

Synopsis
Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates to Google’s Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords. Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Google processes nearly 6 billion searches every day–making it a powerful advertising medium your business can’t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t.This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics. You’ll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google’s Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn’t working with Google’s AdWords Google processes nearly 6 billion searches every day-making it a powerful advertising medium your business can’t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t.This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product ListingAds, as well as an introduction to Google’s Universal Analytics.You’ll learn how to:Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google’s Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that getsclicks Determine what is and isn’t working with Google’s AdWords Google processes nearly 6 billion searches every daymaking it a powerful advertising medium your business can t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t.This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google s Product Listing Ads, as well as an introduction to Google s Universal Analytics. You’ll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google s Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn t working with Google s AdWords”

Product Identifiers
ISBN-10 1599185423
ISBN-13 9781599185422

Key Details
Author Bryan Todd, Mike Rhodes, Perry Marshall
Number Of Pages 314 pages
Series Ultimate
Format Paperback
Publication Date 2014-10-01
Language English
Publisher Entrepreneur Media Inc/Entrepreneur Press
Publication Year 2014

Additional Details
Edition Number 4
Copyright Date 2014
Illustrated Yes

Dimensions
Weight 26.8 Oz
Height 0.8 In.
Width 8 In.
Length 10 In.

Target Audience
Group Trade

Classification Method
LCCN 2014-020040
LC Classification Number HF6146.I58M36 2014
Dewey Decimal 659.14/4
Dewey Edition 23

Reviews
Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry’s formula, you are leaving millions on the table. -Brian Kurtz, Executive Vice President, Boardroom Inc. Perry’s methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He’s a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords – optimizing response for his clients, and teaching others how to do it for themselves. -Dan S. Kennedy, Author, No B.S. Direct Marketing I’ve used the Ultimate Guide To Google AdWords since the first edition. Transforming a client’s unprofitable AdWords account into a cash cow — churning out $30-$35k profits every month. Just scratching the surface of the book’s contents. This is the best book on AdWords, period. Plus, it’s a dang good book on Internet Marketing. Not only can you use it to tap Google’s huge traffic stream, you’ll also convert the thundering hordes of traffic into buyers and profits in your pocket. Do what I do — don’t just buy and use it yourself, buy copies for your friends! – Roy Furr, Editor, Breakthrough Marketing Secrets, Direct Marketing Consultant I’m often asked by peers in my niche how I manage to rank so well in search engines and not go broke using Google AdWords. There are a couple of reasons–I’ve been subscribing to Perry Marshall’s newsletters since 2003; I’ve read every one of his books; I listen in on all the conference calls he organizes; and finally, I IMPLEMENT his strategies and tactics. The Ultimate Guide to Google AdWords lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study, and implement the ideas in it. And no, you’ll not find an affiliate link to Amazon here. Just get the book! -Jer Ayles-Ayler, AdWords User, Trihouse Enterprises, Inc. I bought this book to learn how to get better results from AdWords for my clients. The advice given is easy to follow, and following up on the results of your campaign is exciting. I’ve already seen a huge increase in click-through rates for the different customers and campaigns I run. I get far better results for less money. I would recommend reading Ultimate Guide to Google AdWords to anyone interested in starting AdWords marketing, or tuning their current campaigns for better results. On the other hand, I’d like to keep what’s in here a secret. -Henrik Hedberg, AdWords User Naming this the Ultimate Guide is not a fluke. I have been tweaking the hell out of the ads I’m using to lead searchers into my funnel. Over the past few weeks, I’ve managed to get one of my ads up to just over 7% CTR from a previous 1-2%! -Bill Perry, AdWords User I thought I knew it all. I set up an AdWords account and a couple of days later I came back to check if I was rich yet. Unfortunately, the only thing that happened was Google enjoyed free access to my bank account. Luckily the traffic was not that high so it was just a couple hundred dollars. And I made no money. Frustrated, I went online and did some research. Every forum, article, and blog seemed to be talking about Perry Marshall, so I decided to get Ultimate Guide to Google AdWords. 30 minutes into reading my mind was blown away. Next, my Quality Score went up from an average of two and three to a six and nine for various keywords. At the same time, my cost-per-click went down from over $4 to about $0.50. The rest is history. Seriously, if you don’t know the stuff in this book don’t even think of AdWords. This is THE guide. -Jean Paul Essiam, AdWords User

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