Outsmarting Google: SEO Secrets to Winning New Bu…, Bailyn, Bradley 0789741032

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Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

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Publication Year: 2011 Format: Paperback
Language: English ISBN:

9780789741035

Outsmarting Google: SEO Secrets to Winning New Bu…, Bailyn, Bradley 0789741032

Product Details

Synopsis
” There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way legally, quick, and smart. Every company I start goes through Evan. I d be crazy not to use him. “Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world s leading authorities on SEO If you aren t at or near the top of Google searches, you won t be found. “Your company” “might as well not exist.” But many common Google search optimization techniques don t work or even make things worse. In “Outsmarting Google,” world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising You won t find any unethical black hat tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn t want you to know “New high-profit SEO solutions for every marketer, entrepreneur, and site owner ” Uncover SEO myths and outdated techniques that no longer work Leverage Google s deep knowledge of how and why people search Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time Understand what s “really” involved in choosing the best keywords Acquire links that help, and avoid links from bad neighborhoods Age your sites to build trust and escape the dreaded Google sandbox Use Google AdWords to cost-effectively complement SEO and cover your long tail Convert SEO results into paying customers Optimize for Facebook, Twitter, and YouTube Improve performance on Bing and Yahoo without compromising your Google ranking Prepare for brand-new trends in personalized and real-time search “ Never-before-revealed tactics for optimizing your web site for Google, from one of the world’s most remarkable Google search experts By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics. Brand-new tactics that work, not outdated approaches or SEO myths. Packed with never-before-published case studies from the author’s work with 200+ clients – from Mom and Pop businesses to enterprises to celebrities. With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won’t. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isn’t your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the world’s leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply don’t work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyn’s Twitter feed; more than 100,000 visit his web site; thousands more flock to his speaking engagements. This book brings together everything he’s learned: what works now, and how to make the most of it.Coverage includes: Today’s five ingredients of successful SEO. The real art of choosing the right keywords. ‘Aging’ web sites to gain trust. Using Google AdWords to complement SEO. Converting SEO results into paying customers. Optimizing for social media and other emerging trends “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way-legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” – Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your company might as well not exist . But many common Google “search optimization” techniques don’t work-or even make things worse. In Outsmarting Google , world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! ” Uncover SEO myths and outdated techniques that no longer work ” Leverage Google’s deep knowledge of how and why people search ” Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time ” Understand what’s really involved in choosing the best keywords ” Acquire links that help, and avoid links from “bad neighborhoods” ” “Age” your sites to build trust and escape the dreaded Google “sandbox” ” Use Google AdWords to cost-effectively complement SEO and cover your “long tail” ” Convert SEO results into paying customers ” Optimize for Facebook, Twitter, and YouTube ” Improve performance on Bing and Yahoo! without compromising your Google ranking ” Prepare for brand-new trends in personalized and real-time search

Product Identifiers
ISBN-10 0789741032
ISBN-13 9780789741035

Key Details
Author Bradley Bailyn, Evan Bailyn
Number Of Pages 240 pages
Series Que Biz-Tech
Format Paperback
Publication Date 2011-03-18
Language English
Publisher Pearson Education
Publication Year 2011

Additional Details
Copyright Date 2011
Illustrated Yes

Dimensions
Weight 11.1 Oz
Height 0.6 In.
Width 6.1 In.
Length 8.9 In.

Target Audience
Group Trade

Classification Method
LCCN 2011-010081
LC Classification Number HF5415.1265
Dewey Decimal 658.8/72
Dewey Edition 22

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